According to HubSpot, Facebook posts that contain images get 53% more likes than those without. But you should know that this does not only apply to this social network. Continuing with the data shared by Quick Sprout, it should be noted that on Twitter the impact is even greater: A tweet with an image achieves 150% more retweets than just text.
Additionally, LinkedIn photo profiles are 7 times more likely to be viewed than those without. So as you can see, everything counts.
Visual content constitutes 93% of all human communication. For this reason, we must create powerful animated content. Besides, the visual makes it easy for us when transmitting emotions. The emotional also sells more.
And it not only serves to increase conversions. But it will also help you to strengthen engagement with your users and persuade them. We recommend people who use social networks to promote or advertise to become more familiar with the subject of animations and their various applications in the medium, as it is something that has helped several companies and people to attract attention. of your market.
Images– Among the different visual content for social networks, the images are the ones that lead the ranking. They are easy to get, will not cost you much and have high rates of sharing. Besides, if you name them with your keywords they will help you improve your positioning.
Video– It is the king of visual content, but it’s only drawback is that it requires more time, resources and money to produce them. According to Moz, video content is shared three times more than text-only content. They are the perfect way to transmit emotions.
Graphics– They are the best alternative to explain complex information.
Gifs– They are the star format to reinforce engagement. They are easily shared and are very attractive to users.
Memes– They are very popular. They allow you to interact with users and they love to share them themselves. Its main advantage is that they are very easy to create. But they demand to be up to date. Take advantage of recent news or events that have made an impact to create memes from them.
Webinars– We don’t just focus on YouTube webinars. Now the video is reaching new limits and streaming is the future. Take a look at the brands’ live Facebook videos. From the newsrooms of the media to cooking tutorials. You can use it for everything. Of course, it summarizes the content and provides only what is important.
Infographics– Publications containing infographics grow 12% more traffic than those without infographics. The star platform to share them is Pinterest.