Animation on Social Networks

Importance of Animated Content on Social Networks

Unlike other media such as images, photographs or texts, animations can have a greater impact, since in an audiovisual production you can capture people’s attention not only by sight, but also by hearing. But this can be a double edged sword, because if one of these is not right or is not combined rightly, the result may not be entirely good. If there is right mix of graphics and music and/or sound design, one can create magic which will remain in the customers’ memory for a long period.

This does not mean that using images, photographs and texts is not useful, obviously, each of these has its own purpose and reason and could be utilized according to the need and requirement.

Importance of visual content:

  • 90% of information transmitted to the brain is visual content.
  • The brain processes visual content 60,000 times faster than text.
  • 40% of people respond better to visual information than plain text.
  • 46% of people say the website’s design is the number one criterion for discerning a company’s credibility.
  • Posts with infographics grow traffic on an average of 12% more than those without.
  • 700 Youtube videos are shared every minute.
  • Pinterest accounted for 3.6% of all referral traffic in 2012- more than Google+, YouTube & LinkedIn combined.
  • Photos on Facebook garner more interaction than texts, videos and links.
  • Viewers spend 100% more time on pages with videos on them.
  • A consumer who watches a product video is 85% more likely to purchase the product.

Platforms like Twitter, Facebook or Instagram, can once in a while be tough to explain something complex. You can’t expect users to devote 100% of their interest and time to comprehend what you want to say. One of the main reasons why visual content is used for social networks is to simplify the information. Make it easily understandable.

Benefits of visual content on social networks

According to HubSpot, Facebook posts that contain images get 53% more likes than those without. But you should know that this does not only apply to this social network. Continuing with the data shared by Quick Sprout, it should be noted that on Twitter the impact is even greater: A tweet with an image achieves 150% more retweets than just text.

Additionally, LinkedIn photo profiles are 7 times more likely to be viewed than those without. So as you can see, everything counts.

Visual content constitutes 93% of all human communication. For this reason, we must create powerful animated content. Besides, it is easy to transmit emotions through visuals. More the emotions, more the sales.

Visuals not only serve to increase conversions, but also help you to strengthen engagement with your users and persuade them. We recommend people who use social networks to promote or advertise, to become more familiar with the subject of animations and their various applications in the medium. It definitely helps in creating attraction towards your market, product or services.

Images– Among the different visual content for social networks, the images are the ones that lead the ranking. They are easy to get, will not cost you much and have high rates of sharing. Besides, if you name them with your keywords they will help you improve your positioning.

Video– It is the king of visual content, but its only drawback is that it requires more time, resources and money to produce them. According to Moz, video content is shared three times more than text-only content. They are the perfect way to transmit emotions.

Graphics– They are the best alternative to explain complex information.

Gifs– They are the star format to reinforce engagement. They are easily shared and are very attractive to users.

Memes– They are very popular. They allow you to interact with users and are shared extensively. Its main advantage is that they are very easy to create. But they have to be up to date/current. Take advantage of recent news or events that have made an impact to create memes from them.

Webinars– We don’t just focus on YouTube webinars. Now the video is reaching new limits and streaming is the future. Take a look at the brands’ live Facebook videos. From the newsrooms of the media to cooking tutorials. You can use it for everything. Of course, it summarizes the content and provides only what is important.

Infographics– Publications containing infographics grow at 12% more traffic than those without infographics. The star platform to share them is Pinterest.

Ebooks– It will help reinforce your brand image.

Tips for optimizing content

  1. Call to action inciting participation

To stand out from other messages and push user interaction, adopt strategies that encourage participation. For this, games, mysteries or questions are a good alternative. Since the user, although may not end up interacting with your brand, will stop to answer your challenge.

It will generate a bigger brand memory. You will get more conversions if you manage to create curiosity in your followers. Make them to take a few seconds and think.

2. Encourage them to be creative

What generates the most conversions and reinforces the engagement towards a brand is to make the user participate and share opinions. In this regard, the best tactics you can use are to launch contests or promotions.

One of the brands that use the most contests on social networks is Rimmel London. The steps are usually similar: a hashtag is created and the user is asked to be creative and share their photos with the product. The most original idea wins.

This will not only make you gain notoriety, but you will also achieve a more credible image towards other users. To achieve it effectively, you need a large community of followers. However, if you have a few followers you can also use this technique to make yourself known.

3.  Squeeze the power of videos

Each social network has certain characteristics for the use of videos. For example, some social networks allow you to play videos with the audio activated by default. Still, others trigger autoplay. You can convey emotions that will also allow you to go viral.

4. Play with GIFs

GIFs, animated images, can give you a lot of scope to play, if you know how to rightly use them. Visual content for social media does not always have to focus on images and videos. The use of GIFs manages to bring a touch of humor and fun.

5. Use Humor

Humor and, ultimately, positive messages are the most contagious emotions one can use in digital marketing. Take advantage of this feeling and share the necessary information.

Once that happiness has reached your audience, they will be more receptive to your information. However, you should not force humor or funny situations. First of all, be realistic, natural and bold. Experiment. Show your personality and share on social networks what defines you, express your humor.

Now you will only need to work on these tips. Don’t forget that each social network has its own uniqueness. You will not be able to publish the same visual content on all social networks.

Each social network is aimed at different audiences. This makes it necessary for you to have an adequate cross-channel marketing strategy that allows you to keep the same message adapted to each communication channel.

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